It is well known that the correct preparation is the key to a good end result. I am happy to use and supply most trade paints that the customer requests, or that I feel would be suitable, such as: Farrow & Ball, Dulux, Paint and Paper Library, Little Green, Sanderson and many more.
There are now paints suitable for most applications, not just for walls ceilings and woodwork, but also for Kitchen Units, oak beams and wooden floors (subject to their condition).
Lots of making good before lining paper walls and ceilings, then painting.